Nexus
Goals
>> Establish an innovative Brand Identity & Branding including program name, guidebook, logo, colors, typography, & shapes, to propel the new training cohort of the nonprofit, while still showing connection with MSP’s parent brand.
>> Craft page templates for training curriculum workbook, that accents the Nexus brand in a unique, professional manner
>> Design Landing Website which advertises training and provides connection to participants, while displaying brand identity and characteristics of collaboration and innovation
Branding & Identity - Print Design - Web Design
2024
by Monarch School Project
Results
>> After regular ideation consults, exploration, and the collaboration of 2 Designers, training program was named and branding established with mark, typography, and colors which well connect to the parent organization, while evoking excitement in its new vision.
>> Using Adobe Illustrator and InDesign, workbook templates and full piece was created and produced cohesively in a spiral notebook. Its use of brand shapes, colors, and circles vs boxes display the innovative brand quality and encourage participant’s creative thinking.
>> With custom web design made in Adobe XD, landing site was developed into Wordpress and Elementor Pro, with animated sliding sections that effectively communicate concise details and move users to a clear call-to-action.
“Sarah takes her time, listens, adapts, and brings both warmth and professionalism to every interaction. I appreciate Sarah's clear communication, outside-the-box thinking, willingness to take on unique projects, and genuine care for my organization's mission.”
- Sarah Cusey
Curator at Monarch School Project Nexus