New Day Counseling Center
Branding - Web Design - Copywriting - Social Media
2023
Nonprofit - Therapist
Goals
>> Redesign old Website into a modern, user-friendly site, that clearly communicates & engages potential clients, and is simple for ND team to update and manage
>> Design Signature Brand Identity in New Logo, Color, Typography to define visual style, with characteristics of hope, peacefulness, and warmth
>> Using new brand, curate and manage regular social media posts across organization platforms and produce monthly newsletter
Results
>> Created in Squarespace 7.1, the new website well organized the large amount of center’s information in a visually appealing and user-friendly flow. ND Team was trained to manage and update on their own.
>> Brand colors of warm earth tones and serif typography were chosen to engage potential clients with welcoming and hopeful feelings.
>> Using Adobe Express, social channels were regularly posted to with creative imagery in brand elements and copy that spoke of ND services. Monthly Newsletter was given a template and its own matching brand.
